Friday, December 5th

8.3.05

I can see, but I can't read

The office building I work in has a "twin" building that is right next door. That building is a medical center / mini-hostital. I bet you can guess where I'm going with this, can't ya! Yup, everyday there is a steady trickle of folks that come in looking for their doctor's office.

To their benefit, our building doesn't have the company name on it, but the medical building does...on two sides facing incoming traffic. So, in an effort to redirect misdirected patients, the receptionist has been on a mission of sign creation (using various paper colors, positioning, arrows and underlines). This has been a laughable attempt at best. Out of 10 people that attempt to walk in, only 1 may heed the sign's purpose, "The medical office is in the other building".

So, in order to improve her 9 to 1 odds, she has tried strategically placing "like" signs on the first of the building's double doors, on the building directory, and on the company's reception doors. This has, on average, helped to reduce wayward visitors to 7-3.

Well, I have a new strategury (sic). Use less words. Seeing that the normal person doesn't actually read, but skims over what's written, having a sign saying, "NOT MEDICAL BUILDING NOT" should work. Short and to the point. Also, no matter where someone starts or ends in reading the sign, they should still get the point.

Sure, it might not look to professional, but it's better than the receptionist getting cursed out by an 80 year old man with too much pride who tries to walk into the NOC for his colon examination....on a daily basis.

Posted by danne 2:10 pm in office space | 1 person viewing

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